How a Nordic approach to professional services operations found its way across the Atlantic

That idea first took hold in the Nordics, where trust, autonomy, and transparency shape how business gets done. And now, that same philosophy is defining a new standard across North America.

What began as a human-centered approach to professional services operations has grown into a movement. Agileday now powers leading consulting and digital firms across Europe, the United Kingdom, the United States, and Canada - from enterprise-scale digital transformation leaders to fast-growing creative and IT consultancies.

These companies share a belief that great operations start with connection; where people, projects, and AI-driven workflows come together in one system designed for peak performance. As it turned out, the idea travelled well.

"Across the US, we’ve been meeting firms that are ready to move past fragmented or legacy systems,” said Jani Folland, US Lead and Partner at Agileday. “Once teams can see their connected data, act on it, and stay engaged with it, agility becomes natural, and growth, profitability, and collaboration follow.”

Powered by people, proven by performance

The momentum in North America has come organically, driven by firms that take their operations seriously, have no shortage of options, and are searching far and wide for the right solution. 

Some examples of Agileday’s customer impact include:

• Apply Digital, one of the world’s fastest-growing digital consulting firms, now connects more than 700 specialists across continents with one live view of utilization, staffing, and profitability. Work that used to sit in separate tools is finally connected.
• Propeller, a business consulting firm with four hubs across the United States, brought Salesforce, Agileday, and NetSuite into one flow. Consultants get autonomy, leaders get financial clarity, and the whole firm moves with more confidence.
• One of the fastest-scaling IT consultancies in North America now uses Agileday to support its global delivery model across the Americas, Europe, and APAC. With real-time visibility into bench, staffing, and financials, the firm can grow from 400 to more than 600 people without slowing pace.
• A creative innovation studio working across the United States and LATAM, blends strategy, design, and technology inside one connected platform. Producers and creatives can see their entire workflow in one place and move from concept to delivery without friction.

Four industries. Four operating models. Four different definitions of excellence. But the operational gains are consistent: Connection creates visibility, which leads to better decisions. And better decisions lead to stronger performance, smoother collaboration, and happier teams. 

“Today, 30 percent of Agileday’s global pipeline comes from North America, and we’ve achieved a 100 percent RFP win rate against major US enterprise vendors,” shared Jaakko Hartikainen, Co-Founder and Co-CEO of Agileday. “It’s a strong signal that the market is ready for a new approach; one that’s human-centered, AI-powered, and delivering measurable impact.”

If this is where forward-leaning firms are heading, it is a good moment to take a look.

A growing community

Our growth in North America is not just measured in clients but in community. Earlier this year, our team joined leaders from the Society of Digital Agencies (SoDA) New York City network, where Agileday Co-Founder Mikko Virtanen took the stage to discuss how agencies are rethinking the balance between creativity and profitability. The discussions that followed showed how much the landscape has changed: The future belongs to firms that build clarity and adaptability into the way they work, where open data supports faster decisions and gives people at every level the ability to understand and influence business outcomes.

What we heard in that room mirrors what we are seeing across the wider market. That same shift is visible in every meeting, pilot, and rollout across the continent. From New York to San Francisco and Toronto to Dallas, firms are actively rethinking how they run. Agileday is part of that momentum, working side by side with consultancies that want to scale without sacrificing their agility, or adding layers of red tape and permissions that traditional professional services automation (PSA) solutions are known for.

Built for how firms actually work

Agileday brings industry-specialized operational logic, AI-powered automation, and modern UX together in one platform that mirrors how professional services firms work; connecting talent, allocations, timesheets, and project financials in real-time.

Firms that once relied on spreadsheets or stitched-together tooling now see their entire operations in one platform. They can spot utilization changes early, forecast revenue with accuracy, and make faster decisions with the real-time data in front of them. The result is better oversight, fewer surprises, and happier teams that can focus on work that actually moves the business forward.

If your firm is scaling and ready to bring clarity to your operations, now is the time to see what Agileday can do.